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About Me.

Introducing Yunwen Lai, also go by Lena, a creative force in the fashion and UX design industries. Lena, as she is also known, holds a Master of Fine Arts degree in Fashion Design from the Academy Of Art University and has a proven track record of success in the field.

 

With one of her fashion designs featured in Tooth magazine and her experience as a visual merchandiser at H&M, Lena has honed her skills and continues to have a passion for fashion design.

In pursuit of new challenges and opportunities, Lena decided to transition into the world of User-Experience design and enrolled in a Bootcamp program at Brainstation to receive a certificate as a UX Designer. Through 12 weeks of intense learning and hands-on experience, she developed a strong foundation in UX design thinking and gained valuable insights into the field.

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With her unique blend of fashion and UX design skills, Lena is now poised to bring her passion and creativity to new projects and endeavors. She is eager to continue growing and making a positive impact in the field of design

Feature design at Teeth magazine.

Education

Nov.  2022 - Feb. 2023, San Francisco,CA

BrainStation  |  Diploma, User Experience Design

 

Sep.  2018 - Jun. 2022,  San Francisco, CA

Academy Of Art University  |  Master in Fashion Design

 

Sep.  2017 - Jun. 2013,  Taipei, Taiwan

Ming Chung University  | Bachelor in Children Education 

Experience

Fashion Designer  |  Freelancer

Present - Jan. 2021,  San Francisco, CA

  • Used Adobe photoshop, Illustrator, and Indesign to create Tech Pack for client collections

  • Sketched in Procreate or hand sketch to create products 

  • Collaged imagines in Photoshop, and Illustrator to present stores, moodboards, colorboards for clients

  • Communicated with clients to align with their expectation

Owner   |  2L

Sep.  2017 - Oct. 2018, Taipei, Taiwan

  • Analyzed fashion trends in women’s activewear

  • Collected fashion trend information and sourced products from factories

  • Created marketing content on social media and handled customer support 

Graphic Designer  |  Dharma College 

Present - Oct. 2022,  San Francisco, CA

  • Created visual concept to deliver company activities to the public

  • Selected colors, fonts, images, and layout to design various materials for digital and print

  • Worked with the in-house team to create strategic marketing assets for digital marketing projects

Teacher   |  Dalong Elementary School, Taiwan 

Sep. 2017 - Oct. 2018, Taipei, Taiwan

  • Made  plans, prepare and deliver the lesson and instructional materials that facilitate active learning 

  • Encouraged and monitored  the progress of individual students’ progress and development

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Visual merchandiser  |  H&M

Sep.  2022 - Oct.  2022, San Francisco, CA

  • Shared, inspired, and worked as a team with all the departments in store on seasonal trend information 

  • Used creativity to launch and maintain all sales campaigns and activities on time and present what H&M is  to customer 

  • Being detail-oriented to ensure high quality, commercial garment presentation with good garment care daily with the store team 

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